ROLE: BRAND & CREATIVE DIRECTION
Worked with Jamie Easton on On Her Plate during the early brand development phase. Focused on high-level ideation, creative direction, and brand strategy to bring her vision to life before launch. We mapped out the heart of the brand — a space rooted in nourishment, womanhood, and storytelling — and sketched a potential launch path that feels aligned, expansive, and true to her voice.