Portfolio / The Mo Movement

ROLE: CREATIVE DIRECTION & LAUNCH STRATEGY

Worked with The Mo Movement as a creative consultant on the Pilates Manual ahead of launch. I supported with content direction, offer development, and overall brand positioning to ensure the product felt elevated, clear, and rooted in intention. We built a strong foundation for launch by outlining the customer journey, mapping key content pillars, and crafting a strategic campaign brief that aligned with the founder’s long-term vision.

Creative Consulting
Content Direction
Launch Strategy
Offer Development
Campaign Brief

THE PILATES MANUal

PROJECT GALLERY

Project impact

Product Launching in July 2025

Helped define the tone, messaging, and visual voice to ensure the manual speaks to both movement and lifestyle.

Developed the offer architecture and mapped out content components (instruction, guides, storytelling) ahead of launch.

Delivered a structured launch plan that sets goals, timelines, messaging themes, and activation ideas for July rollout.

Transformed initial ideas into a strategic framework — allowing the brand to enter launch mode with cohesion and momentum.

Gave creative direction for
brand launch shoot

Gave creative direction for
the product announcement campaign - short film.

Creative ConsultingContent DirectionLaunch StrategyOffer DevelopmentCampaign Brief

THE PILATES MANUal

PROJECT GALLERY

Project impact

Creative Consulting
Content Direction
Launch Strategy
Offer Development
Campaign Brief