Portfolio / TMWC

ROLE: FRACTIONAL CMO

I led all marketing operations (strategy, execution, creative) during a major growth phase at The Mom Walk Co., helping to take the brand from 50 cities and 10K active participants to over 450 cities worldwide and 300K+ moms participating. I built scalable marketing systems for local leaders, managed social, email, brand voice, and content strategy, and consulted on sponsorships, brand partnerships, sales strategy, and more.

Marketing Strategy
Brand Direction
Marketing Management
Creative Assets
E-Mail Marketing
Brand Activations
Community Growth

THE MOM WALK CO.

Project Gallery

Project impact

During our time working together, The Mom Walk Collective scaled from 75+ cities to over 450+, with 300,000+ moms walking across the U.S.

I consulted on creative campaigns, partnership strategy, and brand messaging — helping increase average brand deal value from $2K to $20K–$40K by positioning the community as a powerful platform for all sorts of mom-focused brands: fashion, wellness, baby, postpartum, and more.

We led campaigns with other global brands like The Honest Company, Alliance Connection, Paradisus by Melia, Wildbird, Beekeeper's Naturals, and more.

My role focused on making the brand feel personal at scale, while supporting the founder’s vision through actionable growth strategy and content ideation.